Silver is the metallic shade resembling gray, closest to that of polished silver. In today’s society, silver car could be seen as a majority in a parking lot.
So what makes silver such a popular car color?
I read an article about how social mood influences the car colors people prefer. Silver became an absolute dominance of car color since 1998. The color has less precedence than others as a meter of social mood. Color consultant Leatrice Eiseman says that silver is “elegant, loves futuristic looks, cool.” I think silver satisfy people’s complacency of impression and social status as well.
While silver continues its six-year reign as the number one color choice, it continues to decline in popularity in favor of a fuller palette of true, high-chromatic colors. Silver is also giving way to its sister neutral color: medium dark gray. There is a complicated formulation that show color infusion of various color hues.
Gray does not have directional implications for social mood. However, color of gray for cars dilutes its brightness recently. It shows the decrease of the negative mood trend.
citation:
http://www.nca.ie/images_upload/nca_car.jpg
http://money.aol.com/insurancecom/insurance/canvas3/_a/what-does-your-car-color-say-about-your/20060830134109990001
http://www.infoplease.com/ipa/A0855652.html
http://www.elliottwave.com/features/default.aspx?cat=pmp&aid=2652
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